The use of Meta Pixel on the Trust’s website

Date: 28/05/2023 | Category: News 2023

It has been brought to our attention that the Trust, along with a number of other NHS organisations, has inadvertently been using a tracking tool on its website which can be used by Facebook’s parent company, Meta, for its own business purposes.

The Trust can only apologise that Meta Pixel has been active on our website without the privacy notice being updated to reflect this. It was installed in relation to a recruitment campaign, and we were not aware that Meta was using this information for marketing purposes. Immediate action has been taken to remove the Meta Pixel from our website.